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Monday, November 12, 2007
Say hello to Camry Lite.
BY STEVE SILER, November 2007
Toyota used the SEMA tuner and aftermarket mega-extravaganza in Las Vegas to show the 10th generation of its Corolla sedan, which at 30 million units sold in 40 years, is the bestselling passenger car in history. It also is important because one in three of the 390,000 people who buy Corollas annually trades in for a new one. Others trade up to a Camry.
From the window line to the cut-lines on the hood to the head- and taillamp graphics, the 2009 Corolla and Camry appear to be two sizes of the same dress, right down to their use of body cladding.
Previous Corollas have taken a one-size-and-style-fits-all approach, but with five trim levels—two of which profess to be on the sporty side—the 2009 Corolla will attempt to reach more buyers in the crucial younger demographic. At the bottom is the Standard Array for the budget-minded, complete with crank windows and manual locks. From there, the LE and XLE trims should continue to appease the more conservative, older set with power accessories and other comfort items, including a navigation system, JBL sound, and stability control.
For the younger crowd, the S and the new XRS trims stem from the Standard Array, with an emphasis on performance and cosmetic enhancements, such as a spoiler.
BY STEVE SILER, November 2007
Toyota used the SEMA tuner and aftermarket mega-extravaganza in Las Vegas to show the 10th generation of its Corolla sedan, which at 30 million units sold in 40 years, is the bestselling passenger car in history. It also is important because one in three of the 390,000 people who buy Corollas annually trades in for a new one. Others trade up to a Camry.
From the window line to the cut-lines on the hood to the head- and taillamp graphics, the 2009 Corolla and Camry appear to be two sizes of the same dress, right down to their use of body cladding.
Previous Corollas have taken a one-size-and-style-fits-all approach, but with five trim levels—two of which profess to be on the sporty side—the 2009 Corolla will attempt to reach more buyers in the crucial younger demographic. At the bottom is the Standard Array for the budget-minded, complete with crank windows and manual locks. From there, the LE and XLE trims should continue to appease the more conservative, older set with power accessories and other comfort items, including a navigation system, JBL sound, and stability control.
For the younger crowd, the S and the new XRS trims stem from the Standard Array, with an emphasis on performance and cosmetic enhancements, such as a spoiler.
Labels: Automobiles Reviews
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